Ad tracking
Facebook pixel and conversion tracking for Shopify
Send your store's visits and sales to your Facebook pixel and TikTok pixel, and your sales to Google Ads. Your online orders reach them also when a shopper uses an ad blocker.
Coming soon to the Shopify App Store
See all 13 tools
What it does
Meta pixel and Conversions API
Paste your pixel's ID and a Conversions API token from Meta Events Manager. Meta then gets page views, product views, searches, adds to cart, checkouts and purchases.
TikTok pixel too
Add your pixel's ID and an access token from TikTok's Events Manager. TikTok then gets the same events as Meta, except page views.
Google Ads conversion tracking
Sign in with Google, choose your Google Ads account, and accept Google's customer data terms there. The app then makes its own purchase conversion, and sends your online orders to it.
Server side tracking
Each platform gets the events from our server, not from its own script in the shopper's browser. Purchases come straight from your orders.
Steps to count each purchase once
When another app also sends your sales to the same pixel, the setup steps say what to turn off there. For Google Ads, one button makes your other purchase conversions secondary, and Undo puts them back.
Test mode and 30-day numbers
Paste a test code from Meta's or TikTok's Events Manager, and your events show there for one hour. The page counts what went to each platform in the last 30 days.
How to start
Turn on Ad tracking
Install Super Useful, then turn on Ad tracking on the app's Dashboard.
Connect your ad platforms
On the Ad tracking page, open the card of Meta, TikTok or Google Ads. Paste your pixel's ID and token, or sign in with Google. The app then adds its own pixel to your store.
Finish the setup steps
Each card lists what is left to do, with a check for each step. Then send a test event from the page, and see it in Meta's or TikTok's Events Manager.
Questions
Do I need to add the Facebook pixel code to my theme?
No. You paste only your pixel's ID and a token from Meta Events Manager. The app adds its own pixel, which you see in Shopify under Settings, then Customer events, and your theme's code does not change.
Does it follow my store's cookie consent?
For visits, yes: Shopify starts the app's pixel only after the shopper's consent, where your store asks for it. Purchases come from your orders, and they go unless the shopper said no to tracking on your store's pages. That no counts when the shopper checks out from the cart, with the app embed on in your theme.
Can I keep Meta's own sales channel for my shop and catalog?
Yes. Turn off only its data sharing, so Meta does not count each purchase twice. Your shop and catalog stay, and by default the app sends the product IDs of that catalog.
More answers in the questions and answers.
Also in Super Useful
One app and one subscription. Turn on only the tools that you need.
Ad tracking, and 12 more tools
All in one app for your Shopify store.
Coming soon to the Shopify App Store